Mission + Leadership
People enabled by innovation will power the future of healthcare.
Our team continues to push the boundaries with our technology, finding elegant solutions to pervasive problems.
Your successful clinical trial is what drives us.
We treat every step of the process with the same focus and care — replacing inertia and facelessness with innovation and compassion.
Dedicated to enriching the quality, experience, diversity, and access to clinical trials for patients, providers, and sponsors, Hawthorne Effect seeks hope for better lives and health. This mission embraces a dynamic sense of accessibility, accuracy, compassion, and precision. We are changing the landscape to improve opportunities for patients and the quality and impact of medical research.
Our Leaders
Our leaders are an assembly of dynamic physicians, entrepreneurs, designers, developers, and creators with an impressive and diverse range of backgrounds, skill sets, and credentials.

Jodi Akin
Founder + CEO

Abhishek Sengupta
Chief Commercial Officer

Jochen Reinohl MD, MSc
Chief Medical Officer

Mark Phillips
Chief Financial Officer

John Taylor
Chief Technology Officer

Kate Flathers
Head of Product

Steve Shevel
VP of Operations, Quality and Risk Management

Bill Purdy
VP of Product Design

Justin Chickles
VP of Sales and Business Development, Strategics & CROs

Steve Simpson
VP of Sales & Business Development, Pharma

Kerri Wienbeck
VP of Customer Success

Enrique Rodriguez-Paz, MD
Associate Medical Director
Our Leaders
Our leaders are an assembly of dynamic physicians, entrepreneurs, designers, developers, and creators with an impressive and diverse range of backgrounds, skill sets, and credentials.

Jodi Akin
Founder + CEO

Jochen Reinohl MD, MSc
Chief Medical Officer

Mark Phillips
Chief Financial Officer

John Taylor
Chief Technology Officer

Kate Flathers
Head of Product

Mandi Walters
Head of Business Development and Strategic Partnerships

Bill Purdy
VP of Product Design
Ingenuity and respect for life enable our passion for human connection.
Our Board
Our board is a group of dedicated visionaries whose values center on excellence, humanity, innovation, and the impact of our clinical trials.

Rohan Ganesh
Observer

Jodi Akin
Founder + CEO

Ilya Kirnos

Richard Ferrari

Andrea Jackson
Our Board
Our board is a group of dedicated visionaries whose values center on excellence, humanity, innovation, and the impact of our clinical trials.

Rohan Ganesh
Observer

Jodi Akin
Founder + CEO

Ilya Kirnos

Richard Ferrari

Andrea Jackson
The Hawthorne Credo
We value personal ideologies and lives as highly as medicine itself, providing a better connection between patients and the knowledge we gain.
We create efficiencies and experiences that benefit all communities touched by a need to access healthcare.
We challenge convention, embrace creativity, and always keep the experiences of patients and their Heroes at the core of our endeavors.
We act with integrity and a fierce commitment to the rights of patients.
Advisors
Our advisors are advocates committed to integrity, efficiency, and connection with our Sponsors, Heroes, and Patients.

Mary Stutts

Ron Adner

Esther Dyson

Martin Leon

Tom Fleming
Advisors
Our advisors are advocates committed to integrity, efficiency, and connection with our Sponsors, Heroes, and Patients.

Mary Stutts

Ron Adner

Esther Dyson

Martin Leon

Tom Fleming